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AI for design

AI design tools for product teams that ship: UI scaffolding, component variants, marketing visuals, and the accessibility pass that AI still cannot do for you.

Key takeaways

  • Use v0 (Vercel) for UI scaffolding, Figma AI for component variants, and Midjourney or Recraft for marketing visuals. Different tools for different stages.
  • AI generates 60–80% of the boilerplate. The design SYSTEM (tokens, spacing scale, type ramp) still has to be human-defined first.
  • Always paste your existing components / Tailwind config into v0 so generated code matches your codebase, not Vercel’s defaults.
  • Treat AI design output as a starting point, never the ship. Every AI-generated component needs a manual accessibility pass (alt text, focus, contrast).

Frequently asked questions about this category

Can AI replace my designer?

No, but it can replace 60–80% of the boilerplate work — component scaffolds, layout variations, marketing visuals — so designers spend more time on system thinking and less time on pixel-pushing repetitive screens.

Is v0 from Vercel actually good for production code?

For Tailwind + shadcn/ui projects, yes — the output is usually production-quality once you paste in your existing components. For non-Tailwind stacks or custom design systems, treat v0 output as inspiration rather than ship-ready code.

How do I keep AI-generated design consistent with my brand?

Build a design system FIRST (tokens, spacing scale, type ramp, component library), then feed the system into every AI generation as context. AI is brilliant at applying constraints, terrible at inventing them.

Are AI-generated images production-ready for marketing?

Yes for stylised editorial, abstract concepts, hero illustrations. Not yet for product photos with real people — hands, faces, and brand garments are still tells. For the latter, hire a photographer or use licensed stock.

Does AI-generated code meet accessibility standards?

Often not by default. Always do a manual pass for alt text, focus states, ARIA labels, colour contrast, and keyboard navigation. Lighthouse and axe-core will catch most issues; the remainder require a human review.